Understanding the CMS collection

Coachy comes with 3 built-in CMS collections. Here's a little walkthrough of how they are structured and how you can easily edit and manage them.

Success Stories

The "success stories" CMS collection is intended to help you show success stories from past clients. It's the only stand-alone CMS collection, meaning it's not interlinked in any way with the other two collections.

Here's how it's structured:


  1. Title [text]
    → A title of the story to display on the "success stories" and use as the title tag of the page (aka the title shown on Google)

  2. Slug [text]
    → The slug is the last part of the URL of that page. It's automatically set to be equal to the client name, but you can change it at any time by simply typing a new URL.

  3. Before [image]
    → A photo of the client BEFORE he/she started the program with you.

  4. After [image]
    → A photo of the client AFTER he/she started the program with you.

  5. Client Name [text]
    → The name of the client

  6. Duration [text]
    → How long it took for the client to achieve the results thanks to your program.

  7. Results [text]
    → The results the client got (e.g. lost 12 pounds)

  8. Short Description [text]
    → A short description of the success story to show on the "success stories" page just below the title.

  9. Content [formatted text]
    → Here you can explain in greater detail the success story.

  10. Meta Description [text]
    → The meta description is short paragraph of text shown below the title on search results.


  1. Blog

The blog is intended to allow you to showcase your experties and potentially attract some organic traffic from search engines like Google.

Each article in the blog is also part of a category (the third CMS collection) to allow you to separate the articles into broader topics and create collection pages where you show articles only on one topic (e.g. health).

To connect an article to a blog, you'll have use the category name in the article exactly as referenced in the categories collection. So, if you are creating an article on "health", then you'll have to write the same EXACT name of the category you want to reference. (beware that these names are case-sensitive, meaning that "health" will not be treated the same as "Health").

Here's how each article is structured:

  1. ID [number]
    → An incremental number to identify each article. This number is used to add the previous/next navigation at the bottom of each article page.

  2. Title [text]
    → The title of the article.

  3. Slug [text]
    → The last part of the URL. It's automatically created based on the article, but you can always change it if you want to.

  4. Category [text]
    → The EXACT name of the category to which the article belong.

  5. Publishing Date [date]
    → When the article was published.

  6. Image [image]
    → An image that will be shown on the blog page, at the top of the article, and also when you share that specific page on any social media platform.

  7. Content [formatted text]
    → The body of the article.

  8. Title Tag [text]
    → The title tag is the title of the page that will be shown in search results. (the previous collection didn't have a dedicated field for the title tag as success stories usually don't have much potential to drive traffic)

  9. Meta Description [text]
    → The meta description is short paragraph of text shown below the title on search results.


  1. Category

Lastly, we have the category collection. This collection is pretty simple as it's just a "support" collection for the blog.

This is how it's structured:

  1. Name
    → The name of the category. This is what you should reference from the Blog collection.

  2. Slug
    → The last part of the URL. It's automatically created based on the article, but you can always change it if you want to.

  3. Description
    → A short description of the topic. This description will be shown in the specific description page just below the title and will also be used as the meta description for the category page.

  4. Social Image
    → The image that shows up when you share that page on social media.


Meta Data

Every page has a unique title, meta description, and social image.

These data must be set manually for the static pages. To do that, go to Settings > Page Settings > Page You Want To Edit.

For CMS-generated pages, these data are pulled from the CMS fields, as explained in the sections above.

I really advise you to take some time to write custom meta data for each page. Here are some best practices you can follow:

  • Keep the title tag shorter than 60 characters.

  • Keep the meta description shorter than 160 characters.

  • Keep the slug user-friendly and readable.

  • Place your primary keyword in the title tag (SEO).

  • Place your primary keyword in the URL (SEO).

  • If possible, place the keyword at the start of the title tag rather than at the end (SEO).

  • Keep the title tag and H1 of the page equal (SEO).


Going Live

Once you've edited all the pages in the template and you're ready to go live, here's the steps you need to take:

  1. Delete this and any other unnecessary page.

  2. Upgrade to a PRO Plan - you can use the code "partner25proyearly" to get 3 months off on the annual subscription.

  3. Buy and connect a custom domain.

  4. Hit Publish.

And voilà! Your website is now live!